Yesterday, November 30th, the Wall Street Journal published an article entitled “Breeding a Nation of Chocoholics, As Sales Rise, Marketers Try to Make Chocolate an Everyday Snack.”
“‘We want to get more Godiva into people’s mouths more often,’ said Lauri Kien Kotcher, chief marketing officer for Godiva and senior vice president of global brand development. ‘It’s all about chocolate snacks, little chocolate treats. …When those things come, you just keep eating.'”
You can read the full article here.
“Godiva saw it needed to come up with new forms of chocolate for consumers to munch mindlessly, and new places to buy them.”
F%#$. That’s just what us Americans need. Chocolate pushers finding new ways to encourage us to eat sugar MINDLESSLY.
What’s next? Cocaine? Oh wait, sugar’s already more addictive than cocaine.
And it’s legal.