During the few years that I have been blogging, I have gotten countless requests for easy recipes and questions from readers like, “What do I do if I don’t like to cook or don’t have the time to cook?”
And I never had an answer for those readers, because, in my mind, healthy cooking was scratch cooking using raw ingredients and that just takes, well, a decent amount of time. I didn’t really believe there was any other way.
But something had been on my radar for quite a while–a video called “Jeff Novick’s Fast Food.” To be totally honest, when I saw the price of the video (about $25.00 plus shipping and handling) I was thinking, “I don’t really need to see this, I know how to cook awesome plant strong meals and it doesn’t matter how long it takes.”
Well, that thinking was probably penny wise and pound foolish.
And it was still a few years before this promotional video for the Fast Food Series circulated around Facebook. After watching it, I finally broke down and excitedly purchased not only “Jeff Novick’s Fast Food” but also his new video, “Jeff Novick’s Fast Food–Burgers and Fries.” These girls are so adorable, and the tune they sing so catchy, that I gladly forked over more than $50 for the set. How funny am I?
They’ve surely done some extensive market research before bringing these videos out! They know their audience, what they like, their taste in healthy food…the works. I bet they’ve spent months (if not years) carrying out surveys; analyzing the company’s net promoter score to improve it; coming up with ideas for promotion and marketing. There’s a lot that goes on behind the screen that we don’t get to see, am I right?
This video is a perfect example of how successful a promotional video can be for a business. It is one of the most efficient ways to market a product – about 50% of all internet users look for videos about a product or service before making a purchasing decision, meaning that if you don’t have one, you could lose 50% of your potential customers. That’s a lot! Just make sure that, if you are making a promotional video, it looks professional – you might want to rope in the help of an expert for this, like this commercial editor los angeles. Follow Jeff Novick’s’ example and I’m sure it will be a success.
Cute sells after all.
It took me more than a few hours over the course of many days, but I watched Jeff Novick’s Fast Food videos and I have to say, I was pretty amazed. Each video is really like a class, with one concept that is repeated over and over to the point where the viewer has it memorized. Here are a few of the key things that I took away from watching:
- Healthy meals can be made from stock items that you keep in your kitchen’s pantry and freezer. No more excuses that you didn’t have time to hit the grocery store for fresh items.
- No more excuses about not having the energy to cook a healthy meal or not knowing how to do it. If you can use a can opener and a scissors, you can make a delicious Plant-strong meal.
- No more excuses about not being able to afford to eat healthy. Jeff’s concepts make healthy eating the cheapest around.
- I now know how to make delicious, crispy on the outside, soft on the inside french “fries” with not a lick of oil.
- There’s no shame in using frozen vegetables, even on a regular basis.
- I also learned how to make veggie burgers in endless flavor combinations from 5 staple ingredients–again, no trip to the grocery store necessary. These items were already staples in my kitchen.
- Even the experienced cook should learn Jeff’s tips. Who doesn’t have days where they don’t feel like “cooking?”
- I’m really glad that I got this avocado masher (below) on Amazon. It’s a great kitchen tool and works beautifully to mash beans for Jeff’s burger concept. Much better than a regular potato masher.
Here’s a great example of a concoction that I made in only a few minutes, inspired by Jeff’s video Fast Food–Burgers and Fries. These Indian spiced potato and pea veggie burgers are great straight out of the pan, but also store wonderfully in the fridge for instant gratification when you need it.
Aloo Mattar (Potato and Pea) Burgers
makes 8 burgers
1 can no salt added kidney beans, drained
1 can no salt added garbanzo beans, drained
heaping 1/4 cup canned diced tomatoes, fire roasted if you have em
1 cup rolled oats (Old Fashioned oats)
1 cup cooked potatoes
1 Tbsp curry powder (mild or hot, according to your taste preference)
1/2 tsp garlic powder
1/2 tsp garam masala
1 cup frozen peas
Place kidney and garbanzo beans in a large bowl and mash with a potato or avocado masher.
Add tomatoes, oats, potato, curry powder, garlic powder and garam masala and continue to mash together, changing to stirring with a spoon, until ingredients are incorporated. Gently stir in frozen peas.
Form into 8 burger patties and place on a plate. Refrigerate for 10-20 minutes.
Place a large nonstick skillet over medium high heat. When pan is nice and hot, lay a few burgers in and cover. Let cook for 3 minutes and flip. Cover again and cook for an additional 3 minutes.
The burgers should be a little crispy and brown on the top and bottom, but not burned. If burgers are burning, turn heat down a little. Continue until all burgers are cooked.
If you have the need to make healthy meals quickly, whether it be because you are short on time, short on energy, or just don’t love to cook, these videos can seriously change your life. I am not kidding here folks, you must see these videos.
Have you purchased Jeff’s Fast Food videos? What did you think? What was your favorite take away?
If you know about the videos but haven’t gotten them, why not?